PNG vs JPG vs WebP: Which Image Format Should You Use?

Choosing the wrong image format can mean bloated pages or degraded quality. Each format has strengths - here's when to use what.

JPEG (JPG)

The workhorse of web images. JPEG uses lossy compression to create small files from photographs and complex images.

• Best for: Photos, complex images with gradients, product shots
• Avoid for: Text, logos, screenshots, images needing transparency
• Typical size: 50-200 KB for a web photo

PNG

PNG uses lossless compression, preserving every pixel exactly. It supports transparency (alpha channel), making it essential for logos and overlays.

• Best for: Logos, icons, screenshots, images with text, anything needing transparency
• Avoid for: Large photographs (files will be huge)
• Typical size: 100 KB - 2 MB depending on complexity

WebP

Google's modern format that beats both JPEG and PNG in most cases. WebP supports both lossy and lossless compression, plus transparency.

• Best for: Everything - it's the best all-around format for the web
• Avoid for: Print workflows (some print shops don't accept it)
• Typical size: 25-35% smaller than equivalent JPEG

Quick Decision Guide

Need transparency? Use PNG or WebP. Photograph for the web? Use WebP (or JPEG for maximum compatibility). Logo or screenshot? Use PNG or WebP. Optimizing for speed? Always WebP.

Convert Between Formats

Use the Image Format Converter to switch between PNG, JPG, and WebP with quality control. The preview shows exactly how your image will look before downloading.